Meiqianguang: Exploring Infinite Possibilities Between Tradition and Innovation

Keywords: Meiqianguang, Cross-Industry Collaboration, Printing Innovation, Sustainability

Company Background

The development of Meiqianguang Advertising Technology Co., Ltd. can be traced back to 1961. In that year, the company was established under the name "Qiangguang Plate-making" in the San Chong District of New Taipei City, focusing on traditional printing and plate-making technology. After more than sixty years of growth and evolution, the small plate-making company has transformed into a modern advertising technology company that integrates digital technology and creative design, deeply rooted in San Chong and serving all of Taiwan. From its early days as a printing factory to today’s integrated design, output, and production professional team, Meiqianguang has remained true to its original vision, adapting steadily to the changing times. Although the company’s name has changed over the years, its commitment to print quality and its sincere service to clients has remained unchanged. This long-standing history not only marks the company’s growth but also symbolizes Meiqianguang’s path alongside Taiwanese society’s development.

Cultural Heritage

As a well-established company with a deep cultural foundation, Meiqianguang takes pride in preserving the tradition of printing craftsmanship. Over more than half a century, the company has accumulated valuable skills and experience, becoming a living printing museum. The grounded, diligent spirit has long been part of the daily work culture, reflecting the unique simplicity of the Taiwanese people. From the hardworking hand-printing era to the active expansion of digital printing today, Meiqianguang has never wavered in its commitment to professionalism and quality. The company maintains close ties with the local community, actively participating in regional events and supporting local businesses, making the brand an integral part of the community. Nurtured by traditional culture, Meiqianguang not only continues the craftsmanship spirit but also upholds the warm, grounded approach to people that is characteristic of Taiwanese culture.

Technology and Market

In response to the ever-changing demands of the market, Meiqianguang continues to expand its technological capabilities, providing diverse and professional advertising printing solutions. The company offers a wide range of services, including large format printing, advertising canvas, flag printing, UV direct printing, apparel printing, and the design and production of various cultural and creative gift items. Whether it's outdoor advertising, department store posters, or event flags and custom T-shirts, everything can be completed through Meiqianguang’s integrated services. Furthermore, the company has introduced advanced Enterprise Resource Planning (ERP) systems, effectively integrating order processing, design, production, and logistics to improve overall operational efficiency. In terms of equipment, Meiqianguang boasts a fully-equipped range of printing machinery, with nearly one hundred machines operating around the clock, including large-format inkjet printers, UV flatbed printers, heat transfer systems, and digital textile printers. This comprehensive hardware setup allows the company to maintain tight control over quality and schedules, ensuring a rapid response to client needs. With continuous technological improvements and keen market insights, Meiqianguang has evolved from a small plate-making shop into a prominent brand in the industry, securing a leading position in the printing sector.

Sustainability

While striving for high quality, Chairwoman Chen Yinghua leads the company in actively practicing corporate social responsibility, incorporating sustainable principles into daily operations. In the face of increasing global environmental awareness, the company proactively adopts eco-friendly materials and energy-efficient equipment, aiming to reduce the environmental impact of the printing process. For example, low-pollution inks and biodegradable materials are used, and recyclable output materials are developed to minimize waste. The factory has introduced new energy-saving printing equipment and LED drying systems, effectively improving production efficiency and reducing energy consumption. Meiqianguang understands that business success should not come at the cost of the environment, and thus strives to strike a balance between quality and sustainability in every service and product design. From production processes to supply chain management, the company adheres to energy-saving and carbon-reduction principles, working to become a pioneer in green printing. By continually developing environmentally-friendly printing solutions and promoting sustainability with employees and clients, Meiqianguang takes practical actions to protect the living quality for future generations. For the company, sustainability is not just a slogan, but a commitment that is implemented in every detail of daily operations.

Diversity and Innovation

Having passed through the traditional printing era, Meiqianguang has never been content with past achievements but continues to embrace diversity and innovation. While preserving the craftsmanship spirit, the company actively expands into creative and cultural services, transforming printing from a technical process into an extension of lifestyle. Meiqianguang brings creativity into everyday life, launching a variety of cultural and creative products and custom gift services, such as custom mugs, canvas bags, pillows, and more, all of which can be designed and produced according to client needs. Whether for large corporate orders or small personal customizations, Meiqianguang applies the same level of professionalism to provide tailored solutions. The company has established a dedicated design team that works seamlessly with the production department, ensuring that every step from concept to final product is meticulously executed. By utilizing digital design tools and interdisciplinary creative thinking, Meiqianguang extends traditional printing into the cultural and creative industries, producing products that are both functional and aesthetically pleasing. This diverse strategy allows printing to take on a whole new stage of expression, from paper and fabric to lifestyle aesthetic items, with Meiqianguang continually pushing its boundaries. Moreover, the company encourages employees to come up with innovative ideas, turning great creativity into new services and products, continuously injecting vitality into the brand. In the dialogue between tradition and modernity, Meiqianguang has successfully transformed into a company with both historical depth and creative energy, leading clients to experience the limitless possibilities of printing.

Cross-Industry Collaboration with Fashion Design

Chairwoman Chen firmly believes that innovation often stems from cross-disciplinary collaboration and the exchange of ideas. In recent years, she has actively led the company to break out of traditional printing boundaries, and in 2024, Meiqianguang became the exclusive printing partner for the "SUSFUTURE 2024 – From Tradition to Future – A Sustainable Fashion Journey" international design exhibition, co-hosted by SUSFUTURE, the World Textile University Alliance (WTUA), the Global Sustainable Fashion Week (GSFW), BODY Culture, and Xing Wu University of Science and Technology. Meiqianguang took responsibility for the printing of artworks and designer pieces featured in the exhibition, as well as promotional materials, earning unanimous praise from both domestic and international audiences and professionals. This year, Meiqianguang again partnered with "SUSFUTURE" to create a series of fashion designs inspired by the company’s brand identity and colours. Dr. Yuan Guoxiang, Chairman of SUSFUTURE, led an international design team to transform Meiqianguang’s visual identity into elements of clothing design, making the brand language an integral part of fashion. Additionally, local digital designer Sun Chongxuan was also invited to contribute designs. This collaboration not only broadened Meiqianguang's service offerings but also captured the attention and interest of younger generations, transforming the company’s image from one representing the printing culture to becoming a symbol of fashion and cultural attitude. Through cross-industry collaboration with the fashion design world, Meiqianguang has demonstrated its commitment to innovation and adventure, and is stepping onto a broader stage with a fresh brand identity.

Conclusion

Meiqianguang Advertising Technology Co., Ltd., with more than sixty years of history, has been steadily advancing at the intersection of industry and time. From plate-making craftsmanship and digital design to cultural creativity, from local connections to cross-industry innovation, the company continues to respond to market trends, safeguarding quality, maintaining its original mission, and continuously creating new opportunities for collaboration. Looking forward, Meiqianguang will continue to uphold its passion and belief, using the most sincere attitude and professional technology to inject new possibilities into the Taiwanese industry, and to help each client realise their visions.